Audiovisual technology has reached exciting new heights and is seeing more of a presence in mainstream culture. Whether we know it or not, we see it being used everywhere – from local coffee shops to fancy art exhibits.

From augmented reality glasses to holographic medical imaging to experiential marketing, the sector for integrated audiovisual presentation is growing rapidly. The market for holographic displays alone is expected to balloon to $3.57 billion by 2020 – that’s a growth of approximately 30% each year.

As traditional mediums evolve, customers have come to expect more out of their experience with a product or business, and it’s up to businesses to rise to the challenge. So how can audio-visual installations help a business enhance customer experience?

They provide a memorable experience. Creating a memorable customer experience is becoming more and more important. With more products and services offered than ever before, customers are looking for a holistic experience that they can engage with emotionally and that will easily integrate with their busy lives. Adding audiovisual elements is an excellent way to move beyond a static product. Customers are more likely to choose what you’re offering if their experience is interactive and entertaining.

They entertain. People have come to expect constant stimulation – without feeling as though they’re being over-stimulated. During downtime, they’re likely to look for something to keep their minds or hands busy. Adding audiovisual installations to continue their interaction with the experience or products can engage a customer who is likely to return.

Advancements in technology are constantly forging new paths to engage customers and progress business relations. The many exciting developments and audiovisual installations are a great step forward.

If your business is looking to move in these directions, Mood Media can help you take the next step. Contact us today to get started with our experts. We can work with you to create a strategy and design customized audiovisual installations to take your business to the next level.